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Top retail trends demonstrate tech-driven shifts
Retailers looking for evidence that technology has become a pre-eminent influencer on their industry need look no further.
A market brief from consumer financial services company Synchrony Financial, “10 Things to Know – the Top 10 Retail Trends for 2016,” identifies eight technology-driven developments on its list. In addition to the emergence of new retail holidays and increased spending on pets, the eight IT-focused trends are:
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PayPal makes digital purchases even easier
PayPal is entering the buy button arena in a big way.
The new PayPal Commerce service, currently running in closed beta, allows retailers to embed buy buttons into any digital format they choose. This includes blogs, emails, online ads, apps, and social shares. PayPal Commerce is based on a set of open application program interfaces (APIs) and also offers a software developer kit (SDK), making it platform-agnostic and fully embeddable.

