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Startups Spotlight: Brands on the Rise
January is a tech bonanza for retail, with interesting, innovative and sometimes downright out-there new technologies and brands on display at the Consumer Electronics Show in Las Vegas and the National Retail Federation’s Big Show in New York City. It’s nearly impossible to keep track of every startup out there, but here’s a selection of the most promising ventures that should be on your radar.
Reemo
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MasterCard puts ‘selfie pay’ into production
Following a successful pilot of authenticating mobile transactions with facial photos and fingerprint biometrics in 2015, MasterCard is bringing the new technology mainstream.
Dubbed “selfie pay” and initially tested with employees of First Tech Federal Union in summer and fall 2015, the solution is delivered via a special MasterCard app that lets customers take a photo each time they make an online purchase. They are required to blink during the photo to prove it is being taken live.

