Artificial Intelligence

Pittsburgh –- Multi-format food, fuel and pharmacy retailer Giant Eagle Inc. is piloting smart devices from Brickstream for capturing and analyzing in-store data at six stores. Brickstream’s hardware and software solutions deliver the equivalent of “clickstream” analytics for the brick-and-mortar world.   

Bay Shore, N.Y. -- MIA Concessions has deployed advanged digital signage in Miami International Airport’s (MIA)) South Terminal in the form of bilingual digital passenger assistants.   The technology, from Tensator, provides passengers with high-tech virtual shopping consultants and also serves as an advertising vehicle for shops and restaurants to reach high multi-lingual air travelers to Miami.  

New York -- Calvin Klein has deployed an interactive shopping experience at Macy's Herald Square store in New York City, soon to be rolling out at 18 other Macy's locations nationwide this year. Using dynamic marketing technologies from Creative Realities, Calvin Klein is employing interactive touch display and sales assistance applications developed by Creative Realities to support shoppers as they navigate the denim category.   

Hamilton, N.J. -- Voxware, a voice application company, announced that Whole Foods Market saw productivity gains of 25-35% after implementing the latest version of Voxware’s voice solution in the grocer’s largest distribution center. Whole Foods has expanded its deployment of Voxware Voice Management Suite to its other nine DCs with scheduled completion in Oct. 2014.  

Plug and Play brings together retailers and start-ups who offer specific technology and expertise that can relieve merchants’ pain points. Customer Disruption highlights one of those start-ups in each issue with a brief Q&A. This issue, the spotlight is on Aahlada Chennupati, CEO and co-founder of ProductPlay.   1) What does your company do?  

Fifty Best Buy stores nationwide have launched new interactive departments branded as, “The Intel Experience.”

What makes the initiative interesting is that Intel is a brand that powers many consumers electronics devices, but it isn’t a brand consumer directly seek out the way they do Samsung, Apple or LG.

Indianapolis -- The Finish Line has launced a new mobile app aimed at providing services and conveniences that reward members of its Winners Circle loyalty program with points and loyalty perks. The chain  teamed with IBM and IBM Business partner PointSource on the development of the app, which was designed using the IBM MobileFirst application development portfolio to capture the attention of sports enthusiasts and provide a rewarding user experience.

Burlington, Mass. -- Demandware Inc., a provider of enterprise cloud commerce solutions, has acquired CQuotient, a cloud personalization provider. The acquisition of CQuotient will accelerate Demandware’s plans to turn the data created across its community of retail brands into actionable insights for business optimization and differentiated consumer shopping experiences.   

By Dov Cohn

Bloomingdale's new store in Palo Alto, California, is the retailer's most digitally-sophisticated to date. From smart fitting rooms equipped with wall-mounted tablets to a digital-wallet system, the 125,00-sq.-ft. department store blends high-tech elements with a sleek, modern aesthetic. See Photos.