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Staples debuts first-of-its-kind online store selling crowdfunded products
Framingham, Mass. -- Staples has opened an online store whose products were determined by crowdfunding.
The winners of the chain’s inaugural Crowd2Shelf Contest are being featured on Staples’ new entrepreneurial store at Staples.com/fundable. The debut of the online store marks the first time a retailer has used crowdfunding to determine market demand and social support in choosing products to carry.
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Target goes digital — in Vogue
New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.
The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.
Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

