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Don’t Blame Email: Retailers need to provide an adaptive customer experience
Reading business news and talking to retailers, I often hear about marketers’ disappointment in not reaching their email marketing goals. It’s become a real issue that they try to solve by sending more appealing emails with better offers more often. But still, it’s an uphill battle. Why? Because retailers aren’t really missing goals with email; the truth is that you can’t look at email as a stand-alone agent any longer. Today’s Elusive Shopper -
Delivery robots to invade this country
Sidewalk delivery robots are revving their engines for their July 1 debut in Virginia and Idaho, but there is an even bigger launch planned. The delivery bots will soon be commonplace across the country of Estonia. Based on a vote of 86 to 0 in the country's parliament last week, Estonia is the first country in Europe that allows these food-carrying robots to roam sidewalks, according to Engadget.

