Starbucks among brands on cutting edge of AI in retail
Coming soon to Starbucks: virtual baristas.
The coffee giant plans to add a Siri-like virtual assistant to its mobile app that will allow users to place an order by talking to a virtual barista that will then send the order to a store nearby user where it will be made by an employee.
The new AI feature is just one example of how a handful of brands, including home improvement giant Lowe’s, are using artificial intelligence in their operations, reported Adweek.com.
"AI is going to be like electricity or the Internet — it's going to be foundational technology [for] which most things are built," says Kyle Nel, executive director of Lowe's Innovation Labs.