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The 25 people shaping retail’s future are…


A 12-year-old CEO is among the 25 individuals named to the National Retail Foundation’s 2017 List of People Shaping Retail’s Future.

Mikaila Ulmer, founder and CEO of Me & The Bees Lemonade, is the youngest of the list’s honorees, all of whom will be recognized at the NRF Foundation Gala on January 15 during the NRF Big Show in New York City.

“Retail is driven by millions of talented and passionate individuals who are constantly changing the industry, and The List 2017 captures the very best of people making an impact,” NRF Foundation executive director Ellen Davis said. “Each in their own way, this year’s honorees are shaping retail’s future and emulate the very best of what retail represents.”

In addition to celebrating all the individuals on The List at the Gala, NRF will also recognize Mark Parker, chairman, president and CEO of Nike, as “The Visionary,” a new honor for an inspiring leader with a long record of spearheading change in the industry.

Here is NRF’s 2017 List of People Shaping Retail’s Future:


Brad Bogolea – Co-Founder and CEO, Simbe Robotics

Anthony Bruce – Co-Founder and CEO, Applied Predictive Technologies

Christine Hunsicker – Founder and CEO, Gwynnie Bee

Dominik Richter – Founder & CEO, HelloFresh Global

Tristan Walker – Founder and CEO, Walker and Company Brands


Stefanie Botelho – Founder and CEO, Fitzroy Toys

Chieh Huang – Co-founder and CEO, Boxed Wholesale

Michelle Lam – Co-founder and CEO, True&Co.

Kavita Shukla – Inventor and founder, FreshPaper

Mikaila Ulmer – Founder and CEO, Me & the Bees Lemonade


James Brett – President, West Elm

Emily Avedikian – Founder and director, Keeps Boutique at The Gatehouse

Roslyn S. Jaffe – Co-founder, secretary & director emeritus, Ascena Retail Group

Drew Ann Long – Inventor, Caroline’s Cart

Monika Wiela – CEO and founder, Give Back Box

Power Players:

Scott Dahnke – Global Co-CEO, L Catterton

Kevin Hofmann – President, online and chief marketing officer, The Home Depot

Steven Lowy – Co-CEO, Westfield Corporation

Toni M. Miller – Senior executive, VP, chief administration officer and CFO, Boscov’s Department Store

Marisa Thalberg – chief marketing officer, Taco Bell Corp.


Lisa Clyde – Global head of consumer & retail investment banking, Bank of America Merrill Lynch

Jason Goldberg – SVP, content & commerce, SapientRazorfish

David Lawenda – VP, global marketing dolutions – US, Facebook

Wendy Liebmann – Founder, CEO and chief shopper, WSL Strategic Retail

Phil Wahba – Senior writer, Fortune

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