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Rent the Runway goes big in NYC
Online apparel-rental company Rent the Runway continues its brick-and-mortar expansion with the opening of its biggest store to date, a tech-savvy, 4,000-sq.-ft. flagship in Manhattan.
The stylish space merges the retailer’s digital assets with physical elements to create a very personalized customer experience, one based on each customer’s unique needs and past interactions with the brand.
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Digital disruption sets the tone for a new year — again
A new year is upon us, with new challenges and new opportunities. At the same time, retailers continue to struggle with how to embrace the digital disruptors that are redefining the retail customer and retail experience. Because one thing is clear: They are here to stay.
Indeed, these agents of change continue to pop up on a daily basis, each one designed to transform the trajectory of retail — and brands with an eye on the future should want in. After all, what retailer doesn’t want to reinvent their enterprise, drive agility and foster customer engagement in a new way?