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Study: More shoppers to participate in ‘voice commerce’
As the adoption of voice-controlled devices rises, so will the number of voice-enabled purchases. This was according to “Walker Sands 2017 Future of Retail Study.” The report, which was conducted in late March, surveyed 1,622 consumers across the United States. Nearly one in five consumers (19%) have made a voice purchase through an Amazon Echo or other voice-controlled device in the past year. Another 33% plan to do so in the next year. -
Beauty retailer delivers AI-based 'lip service'
Estée Lauder is making it even easier for online customers to choose — and purchase — their next tube of lipstick. Through its partnership with ModiFace, the beauty retailer launched a chatbot that helps customers find their ideal lipstick color. The conversational lipstick "advisor," which is accessible on Facebook Messenger, enables online and mobile users to interact with two of Estée Lauder’s lipstick lines.

