Artificial Intelligence

In recent years, retailers have aggressively implemented in-store systems to track customers’ every move from the moment they enter till the moment they leave (hopefully including a trip through a checkout lane). Specific details such as how long customers spend in front of a display are also carefully monitored and analyzed. Technology now allows retailers to keep tabs on what customers do in the store almost as rigorously as they follow customer actions online.

The ability to develop actionable insights by listening to social conversations is among several powerful new capabilities that have been added to Microsoft Dynamics CRM portfolio.

Microsoft introduced a comprehensive set of new marketing and social listening capabilities to its Microsoft Dynamics CRM suite which are designed to help organizations match their customers to the right products and services, engage with them in the right way at the right time and nurture relationships.

Minneapolis — A “phishing” attack using an email containing malware reportedly enabled hackers to gain access to Target’s computer network in 2013. According to the security blogger Brian Krebs, an employee at the HVAC vendor Fazio Mechanical in Sharpsburg, Penn. which includes Target among its clients, opened a fraudulent email that allowed hackers to enter Fazio’s network and take over a computer.

Retail and financial trade associations have banded together to combat cyber crime in wake of the Target data breach.

Shopkick, a real-world shopping app, has expanded testing of its shopBeacon technology. The new technology, which was deployed in late November at two Macy’s stores, will be active in thousands of stores nationwide by the end of the first quarter.

Domo, a software-as-a-service (SaaS) venture, has named Matt Belkin as chief strategic solutions officer and SVP of consulting.

In this role, Belkin will oversee the development of Domo's consulting organization and be responsible for developing “packaged solutions and best practices.”

Most recently, Belkin was VP of customer strategy at Adobe Systems' digital marketing division, which he joined from Omniture. He was part of the team there that helped grow the company's revenue from $20 million in 2004 to more than $1 billion in 2013.

Ottawa, Canada - Price and product intelligence technology vendor 360pi has launched 360insights, a suite of integrated visualizations and dashboard reports that gives retailers real-time visibility into how they can immediately increase revenues and margins through adjustments to their pricing and product mixes. Retailers can have this same visibility into their own competitor and category set and the power to identify opportunities and take meaningful actions that will drive revenues and margins.

By Dr. Paul Helman, KSS Retail

Before 2013 was over, prognosticators were making bold predictions about retail margins in 2014. As technology disrupts the market and chains feel the squeeze, a number of key areas will demand attention in the coming months.

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