Machine Learning

Raley’s is helping its customers make more informed food purchasing decisions in-store and online.   Called the Raley’s Shelf Guide, the program features icon-based shelf tags that educate shoppers about current food trends and industry research — and also sets stricter standards for packaged food claims. Overall, the service is creating label transparency when it comes to helping customers understand packaged goods’ ingredients, food processing and nutritional value.  

Online luxury retailer Gilt.com is kicking off its 10th anniversary with the launch of a new website.   The company, a pioneer in online flash sales, unveiled a complete site redesign on Tuesday. Dubbed “The New Gilt,” the site continues to feature daily new arrivals and the flash sales that it's known for, but it will also feature easier site navigation, more exclusive offerings, and edited and dynamic editorial content — all of which will contribute to a more tailored customer experience, Gilt said. 

Brands that are not thinking about how to leverage artificial intelligence are already falling behind.   This was according to the Retail Revolution study from OMD EMEA, and Goldsmiths, University of London. It is based on 15,000 consumers across 13 European countries.  

BJ's Wholesale Club will leverage predictive analytics and machine learning to assist with buying decisions.   The warehouse club operator will begin using First Insight’s consumer-driven predictive analytics. The tools are designed to help BJ’s make design and buying decisions on the broad spectrum of products offered in its warehouse clubs.   

ASOS is streamlining how its mobile shoppers search for merchandise.   The largest online fashion retailer in the U.K. is adding a visual search feature to its iOS-based mobile app, reported TechCrunch. It will be rolled out to their Android app “soon."   

Driven by the need “to solve problems for its shoppers,” Boxed is about to make it easier than ever for customers to reorder merchandise — without even having to think about it.   

Amazon is expanding its distribution fleet in the Wolverine state in a big way.   The online giant plans to open an 855,000-sq.-ft. fulfillment center in Romulus, Michigan — it’s second in the state. The facility will create more than 1,500 new full-time associate roles.    Associates will pick, pack, and ship smaller customer items, such as books, electronics and toys. However, these tasks will be streamlined by technology from Amazon Robotics, a wholly-owned subsidiary of Amazon.com. 

Chain Store Age recently spoke with Hiro Yoshikawa, CEO and co-founder of Treasure Data. He discussed how a new level of customer data analysis can improve the customer experience.

How has unified commerce and digitally influenced retail stepped up the game on data management?

eBay is making it easier for mobile shoppers to browse its massive product catalog.    The online merchant is adding two new solutions that rely on pictures instead of words to help customers search its online offering of 1.1 billion items. The tools, which are supported by artificial intelligence and machine learning, will help mobile shoppers pinpoint — and purchase — merchandise faster.