Sales & Marketing

San Francisco -- Women’s active lifestyle brand Athleta has opened its first full-scale retail location, on Fillmore Street in San Francisco. Athleta was acquired by Gap in 2008

“This store opening launches the next phase of our multichannel growth plan for the Athleta brand,” said Toby Lenk, president of Gap. Direct, the division which houses the Athleta brand. “What began as a catalog business 12 years ago, evolved into a successful online channel, and today marks another milestone for the Athleta brand.”

Where Walmart goes consumer packaged goods companies follow, as is evident by the growing number of companies signing on or deepening their relationship with the FLW Outdoors fishing tournament sponsored by Walmart.

Chicago -- Walgreens’ massive Customer Centric Retailing initiative is transforming the way the company’s stores are merchandised and designed as it rolls into an ever-larger proportion of its more than 7,600 stores across the United States. But it’s only the opening drive in a campaign to “reinvent the customer experience in our stores,” president and CEO Greg Wasson told shareholders Wednesday.

MINNEAPOLIS - Just days after announcing 2011 U.S. expansion plans, Target announced an acquisition in Canada that will enable it to open between 100 and 150 stores during the next four years. The company announced that it has agreed to pay C$1.825 billion to purchase from Zellers Inc., a subsidiary of the Hudson's Bay Company, the leasehold interests in up to 220 sites currently operated by Zellers Inc. This transaction will allow Target to open its first Target stores in Canada beginning in 2013. 

By Rudy Pataro,  [email protected]

San Francisco -- Williams-Sonoma's strong holiday sales performance prompted the home-products retailer to lift its fourth-quarter and full-year earnings and revenue forecasts on Thursday.

Revenue climbed 10.5% to $865 million for the eight-week holiday period ending Dec. 26, 2010. Same-store sales rose 5%.

New York City -- Crabtree & Evelyn has retained 89 Degrees to assist the retailer in developing a wide range of digital and direct marketing programs.

Plano, Texas -- J.C. Penney announced that, for the third consecutive year, it was ranked No. 1 among department store retailers in the Customers' Choice survey released by the NRF Foundation and American Express.