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Quicksilver selects SAP solution
New York City -- Quiksilver is targeting its next phase of corporate development using industry-specific software from SAP AG. By replacing its existing business software systems, the sports-themed lifestyle retailer aims to better support the global development, production and distribution of its diversified mix of branded apparel, footwear and accessories.
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FOP labels don't necessarily influence product purchasing intent
NEW YORK — Front-of-pack labels may not sway customers from purchasing certain items in stores.
Conducting a study among more than 1,000 shoppers on their opinion of such labels and changes in purchase intent among 25 major brands with and without FOP labeling, HealthFocus International found that 43% of shoppers said that it’s unlikely that FOP labeling will impact their food choices, but some purchase intent scores changed by more than 25%.