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Market Track: April 2011
On average, across the retailer set, number of inserts decreased slightly while the number of pages increased on a year-over-year basis for the month of April. When reviewing front page category share of voice, candy experienced a strong increase in April 2011 compared with the same month in the prior year. This is no surprise as Easter fell later in the month in 2011, giving retailers the opportunity to advertise this category for more weeks throughout the month than in 2010. Other categories with notable increases in 2011 versus 2010 include household cleaning, digital TVs and toys.
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Best Buy hit with security breach
New York City -- For the second month in a row, Best Buy had to tell customers that their email addresses were compromised.
The chain said that a former business partner’s files containing email addresses of some Best Buy customers were accessed without authorization. Best Buy said it would take legal action but it did not name the vendor involved.
