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Redcard needed for price leadership
Target’s Redcard may become an increasingly more important factor in the retailer maintaining low price leadership.
Customer Growth Partners’ price comparison survey for Target and Walmart revealed that on a comparable 55-item basket of items found at Walmart Supercenters and Target P-Fresh stotes or Target Superstores, Walmart had reasserted price leadership over Target by almost 3%--prior to Target’s Redcard 5% discount. For the first three months of the year Target had 0.6% advantage (prior to the Redcard discount) over Walmart.
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A look ahead to RECon 2011
As thousands of retailers and shopping center owners and managers prepare to descend on Las Vegas for the International Council of Shopping Centers’ 2012 RECon conference May 22-25, we thought it appropriate to talk with a retail real estate expert about not only the state of the industry, but also what to expect from this year’s show.
Senior editor Katherine Field talked with Mitchel S. Friedman, senior VP of New York City-based RCS Real Estate Advisors, to gain his insights about the show and the industry as a whole.
