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Sales & Marketing

  • Sears expands outreach to Latino market

    HOFFMAN ESTATES, Ill., and SAN JUAN, Puerto Rico — Sears Holdings announced that it is reaching out to the growing Latino market with the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino.

  • J.D. Power Study: Lowe’s highest among appliance retailers in customer satisfaction

    Westlake Village, Calif. -- Lowe's ranked highest in customer satisfaction among appliance retailers for a second consecutive year, achieving a score of 807 on a 1,000-point scale, according to the J.D. Power and Associates 2011 Appliance Retailer Satisfaction Study. The study measures satisfaction based on performance in six areas: sales staff and service; store facility; merchandise (i.e., variety of brands/models offered and availability of merchandise and product information); price; delivery service; and installation service.

  • Agency chosen for Ikea catalog revamp

    NEW YORK — Ikea announced that it has named McCann NY as its global agency of record for its catalog. According to the company, McCann NY will work with ICOM, Ikea's in-house communications team based at the company's headquarters in Almhult, Sweden.

     McCann NY has been charged with revamping the catalogue by utilizing new technology to create an integrated storytelling experience that includes reimagining the store environment.

  • Walgreens sees improvement on the front end

    DEERFIELD, Ill. — Walgreens on Wednesday reported July sales of $5.82 billion, an increase of 4.7%.

  • Finance leadership changes at Dr Pepper Snapple Group

    PLANO, Texas — Dr Pepper Snapple Group has announced that Carolyn Ross, VP investor relations, will assume leadership of the company’s investor relations function, reporting directly to CFO Marty Ellen.

  • Sears expands online efforts to reach Latino market

    Hoffman Estates, Ill. -- Sears Holdings has announced the launch of two Latino social media channels: Facebook.com/SearsLatino and a Twitter handle @SearsLatino.

  • How good is Amazon.com?

    Buying online from Amazon.com is a fantastic experience. Between the broad assortment, product reviews, available shipping options, ease of checkout and simple returns process there is a lot to like. It’s why the company’s sales are on fire, profits are beating analysts’ estimates, and the stock has traded above $200 the past month.

  • J.C. Penney, Nordstrom Rack to join Willow Grove Park lineup

    Philadelphia -- Pennsylvania Real Estate Investment Trust announced that J.C. Penney, Nordstrom Rack, Bravo Cucina Italiana and Forever 21 will join The Cheesecake Factory in 190,000 sq. ft. of anchor space formerly occupied by Strawbridge’s at Willow Grove Park in suburban Philadelphia.

    The reconfiguration of the former Strawbridge’s store sets the stage for continuing the fashion-oriented merchandising strategy that differentiates the mall and appeals to a wide range of shopping and dining tastes.

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