Agency chosen for Ikea catalog revamp

NEW YORK — Ikea announced that it has named McCann NY as its global agency of record for its catalog. According to the company, McCann NY will work with ICOM, Ikea's in-house communications teambased at the company's headquarters in Almhult, Sweden.

McCann NY has been charged with revamping the catalogue by utilizing new technology to create an integrated storytelling experience that includes reimagining the store environment.

In reference to the selection of McCann as its agency of record, Lena Simonsson Berge, head of global communications for Ikea, said,"We choose partners we trust and who understand our brand and where we want to go."