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Winn-Dixie to continue rollout of new format

8/3/2011

Apopka, Fla. -- Winn-Dixie said it has opened its fourth new-format grocery store, this one in Central Florida, on Wednesday, as part of its rollout of an enhanced neighborhood market concept.



The newest store, located in Errol Plaza, is one of 17 planned store remodels. The company expects to invest approximately $5.5 million per store.



The remodeled store includes many new features, most notably a farmer’s market at the front of the store and an expanded produce department with a focus on seasonal fruits and vegetables. Other features include an expanded deli department and custom sandwich/ sub shop, a wider selection of hot food, a broader bakery selection, an expanded seafood department with on-site sushi chef and a remodeled and expanded pharmacy wellness center.



Winn-Dixie further enhanced the in-store experience by adding a Wi-Fi Internet café with complimentary coffee.



The store’s new features are enhanced by a new building design that includes hardwood flooring throughout the produce, deli and bakery departments, concrete floors that resemble granite in the rest of the store, modern lighting and brighter décor.



“We are excited to deliver on our promise of providing our guests with a fresh, new shopping experience that is fun and imaginative,” said Dan Lafever, Winn-Dixie regional VP.

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