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Sales & Marketing

  • Accenture report: Consumer electronics industry faces projected $17 billion product returns bill

    New York City -- Customers returning electronics products will cost U.S. consumer electronics retailers and manufacturers nearly $17 billion this year, an increase of 21% since 2007, according to a new Accenture research report. These costs include receiving, assessing, repairing, reboxing, restocking and reselling returned products.

  • Oracle study: Consumers expect consistent experience across channels

    Redwood Shores, Calif. -- Cross-channel shopping is the new norm: Fifty-four percent of consumers regularly employ two or more channels before they make a purchase, according to a new study by Oracle.
     
    The report, “Cross-Channel Commerce: The Consumer View,” reveals that consumers expect a consistent experience across all channels. Nearly 20% expect to redeem the same coupons and promotions in stores and online.

  • Let Sears be your travel guide

    SCOTTSDALE, Ariz. — Sears, a name that comes to mind when thinking of places to fix the car or shop for tools, will soon be associated with travel thanks to a new partnership with International Cruise & Excursions Inc. 

  • Tommy Hilfiger creates and fills chief marketer role

    NEW YORK — The Tommy Hilfiger Group announced that it has named Avery Baker as chief marketing officer, a newly created position, effective immediately. Baker has been with the company for 15 years, most recently in the position of EVP global communications and marketing. Baker will continue to report to Fred Gehring, CEO of The Tommy Hilfiger Group.

  • Retail sales edge up 0.2% in November, below forecasts

    New York City -- Retail sales rose 0.2% in November, following a 0.6% advance in October that was more than initially reported, according to figures released Tuesday by the Commerce Department in Washington. The November increase was the slightest gain in five months. Economists projected a 0.6% November increase, according to the median forecast in a Bloomberg News survey. Purchases excluding automobiles also rose 0.2%.

  • Wal-Mart spent $1.49 million on lobbying in Q3

    New York City -- Wal-Mart Stores spent $1.49 million on lobbying in the third quarter on a wide range of issues including food safety, nutritional labeling and corporate tax reform, according to a recent disclosure report.

    The total is the same as the $1.49 million the discounter spent in second quarter 2011.
     

  • Rite Aid selects Ecova for energy management services

    Spokane, Wash. -- Ecova, a total energy and sustainability management company, has been selected by Rite Aid to provide utility expense and energy management services. Ecova will assist Rite Aid in monitoring, understanding and reducing energy use at approximately 4,700 Rite Aid pharmacies nationwide.

  • Lowe’s face backlash in wake of canceling ads on ‘All-American Muslim’ reality show

    New York City -- Lowe's Home Improvement is facing a backlash in the wake of its decision to stop advertising on a reality show about American Muslims. About 40 local and national Muslim and Arab-American leaders from around the nation are expected to participate Monday evening in a conference call to discuss the decision by the home improvement chain to pull its ads from the cable show "All-American Muslim,” The Detroit News reported.

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