Sales & Marketing

By Greg Hammermaster, Sage Payment Solutions

Let’s face it – the Internet has made comparing prices before you buy a no-brainer. Recent surveys show that consumers are more cost conscious than ever before, which means they will accept nothing less than the lowest price. Increased competition and mounting expense pressures have prompted retailers to turn over every rock in an effort to control costs. Every area of a retailer’s business is now under intense scrutiny and divisions previously thought of as “expense” centers, are being required to either generate revenue or be eliminated.

New York City -- Macy’s said Monday it has brought back its “24-hour” stores for three all-nighters beginning Dec. 21. Starting at 7 a.m., 14 Macy’s stores will stay open for 83 hours straight for non-stop shopping until Christmas Eve on Dec. 24 at 6 p.m.

Another 27 Macy’s stores will stay open until 2 a.m. on those same three nights.

The Holiday Shopping Season got off to a fast start with sales numbers increasing by 6.6% compared with last year, according to Shopper Trak. Promotional activity started earlier than usual and helped shoppers stay in the know as to where they could find the best deals. Leading up to Black Friday, increases were seen in print for both page counts and circular drops in many instances. In digital there were increases in volume and frequency of online, email and social promotions.  

A few days and about 15 meetings later, I am brimming with updates and stories from the annual International Council of Shopping Centers’ New York Deal-Making Convention in New York City.

Interestingly, my very first face-to-face sitdown at the Dec. 5-6 show delivered the biggest innovation of the two-day event.

I met with Marty Richmond, VP of marketing and corporate communications for Beachwood, Ohio-based DDR, who introduced me to the company’s newly unveiled ValuText program, a location-based mobile marketing service.

Deerfield, Ill. -- Cosi announced the appointment of Carin L. Stutz as the company's new CEO and president beginning Jan.1. She also will join the Cosi board of directors.

Stutz, 55, joins Cosi from Brinker International, where she was president of global business development, leading all aspects of franchise development and operations for 240 Chili's and Maggiano's restaurants around the globe.

 

New York City -- The board of Sears Holdings Corp has approved the spinoff of Sears’ Orchard Supply Hardware Stores Corp.

Sears announced its intention to spin off the 89-store hardware store chain in June, saying both companies could better focus on their goals as separate firms.

New York City -- The Feil Organization announced a lease has been signed with Morton Williams for a gourmet specialty food store at 140 West 57th Street in Manhattan.

Morton Williams will occupy three levels totaling 14,984 sq. ft. at the Landmark office building. The New York-based grocer operates 12 stores in New York City, Westchester and New Jersey. The 57th Street location will be the company's thirteenth store.