Sales & Marketing

Let’s face it – the Internet has made comparing prices before you buy a no-brainer. Recent surveys show that consumers are more cost conscious than ever before, which means they will accept nothing less than the lowest price. Increased competition and mounting expense pressures have prompted retailers to turn over every rock in an effort to control costs. Every area of a retailer’s business is now under intense scrutiny and divisions previously thought of as “expense” centers, are being required to either generate revenue or be eliminated.

Cherry Hill, N.J. -- Philadelphia-based Pennsylvania Real Estate Investment Trust said that True Religion has opened at Cherry Hill Mall, located in Cherry Hill, N.J.

The 1,500-sq.-ft. fashion denim store is located by the Grand Court.

The Holiday Shopping Season got off to a fast start with sales numbers increasing by 6.6% compared with last year, according to Shopper Trak. Promotional activity started earlier than usual and helped shoppers stay in the know as to where they could find the best deals. Leading up to Black Friday, increases were seen in print for both page counts and circular drops in many instances. In digital there were increases in volume and frequency of online, email and social promotions.  

Atlanta -- Prepaid product and transaction services company InComm said Monday that it has teamed with Best Buy Co. to launch a digital content and gaming destination at eight Best Buy stores in Mexico.

Best Buy has partnered with InComm for nine years in the United States and this new offering represents a global expansion of the relationship.

The InComm prepaid destination includes digital content and gaming products such as iTunes, Play Station, Club Penguin, IMVU and Zynga.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Monday that it has kicked off its "12 Days of Giving" campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users. By the end of the campaign, 145 grant recipients in all 50 states, Washington, D.C., and Puerto Rico, will be honored. Twenty-five nonprofits that have stepped up to fight hunger are receiving a total of $130,000 on the first day of giving.

New York City -- Lowe's Home Improvement is facing a backlash in the wake of its decision to stop advertising on a reality show about American Muslims. About 40 local and national Muslim and Arab-American leaders from around the nation are expected to participate Monday evening in a conference call to discuss the decision by the home improvement chain to pull its ads from the cable show "All-American Muslim,” The Detroit News reported.

HOFFMAN ESTATES, Ill. — Reuters news service has reported that the shareholders of Sears Holding Corp. will end up with 80% of the common stock in Orchard Supply Hardware stores, following an attempt to spin off the California hardware chain into a separate unit.

Queens, N.Y. -- Onex Real Estate Partners announced the grand opening of local bakery chain, Fay Da Bakery, at Sky View Center, Queens’ newest regional multi-level mall, located in downtown Flushing, N.Y. 

The specialty bakery chain leased 1,650 sq. ft. of retail space on Level B of the 800,000-sq.-ft. mall, which caters to a population density of over 750,000 people living within three miles.