Sales & Marketing

The strategic role that IT plays in retail is evident as retailers across the board continue to up their technology investments. And with retail innovation being driven largely by tech-related advances in customer analytics, mobile and social commerce, and cross-channel strategies, IT spending is expected to remain a top priority.

But with increased investment comes the risk of overspending, warned NPI, a spend-management consulting firm that works with large retailers to maximize IT and telecom spending.

Mystery shopper reports served as a wake-up call to Kroger’s 131-store Fred Meyer division.

In 2009, Fred Meyer stores scored a meager 68.3% in overall customer impression in the reports. But over the past three years, the number has jumped to 83.8%, according to data provided by Reality Check of Seattle, the retailer’s secret shopper service provider.

Build-A-Bear Workshop has gone high-tech. The company has unveiled a new store environment that combines its signature hands-on bear-making experience with innovative digital technology designed to appeal to today’s tech-savvy kids.

Armonk, N.Y. -- IBM reported Tuesday that online spending surged 30.3% year-over-year on Cyber Monday, an all-time high.

Mobile shopping rose 70% over the prior year.

As part of IBM’s Smarter Commerce initiative, the IBM Digital Analytics Benchmark revealed the following additional Cyber Monday key findings:

SEATTLE — It’s no surprise that on the heels of record-breaking Cyber Monday sales, heavyweight Amazon reported record sales of its popular Kindle devices.

Cyber Monday 2012 proved to be the biggest day ever for Kindle sales worldwide, cementing the top four spots for Kindle e-readers and Kindle fires on Amazon’s worldwide bestsellers list. The Kindle devices have held the top four spots since their launch nearly three months ago.

To celebrate Cyber Monday, Amazon.com offered the Kindle Fire for $129.

Dallas -- Neiman Marcus Group reported Tuesday that earnings for the first quarter rose to $127.8 million, compared with $122.8 million in the year-ago period.

Sales rose to $1.07 billion for the quarter, from $1.00 billion last year. Same-store sales climbed 5.4%.

Uptown, downtown and all over town, New York had an influx of new stores during the past 12 months. While it was hard narrowing down the choices, here’s my annual 10 Best list:

• C. Wonder: The brand’s second Manhattan location is even more whimsical and colorful than the first. With decor that includes polka-dot horses, multicolored striped zebras and 6-ft. logo teddy bears, the 8,000-sq.-ft. store personifies C. Wonder’s fun, upbeat personality. (Shops at Columbus Circle, 18 Columbus Circle)

FRAMINGHAM, Mass. — Staples has launched a new packaging technology nationwide that allows them to customize delivery box sizes to each order. Staples “smart-size” packaging, developed by Packsize International, is convenient for customers and also improves supply chain sustainability and efficiency.