Sales & Marketing

San Antonio -- The grocery industry, for the most part, lags in using online shopper insights for shopper and competitive advantage, according to a study developed in partnership with BeaconUnited, a national grocery broker, and ArchPoint Consulting, and powered by business intelligence firm Black Pearl Intelligence. Grocery-related social media conversations are now estimated at 10 million annually, yet many grocers are still slow to respond, the study found.

By Phillip M. Perry

Overcast with clearing skies — That’s the economic forecast from a major research firm as retailers enter a new year. Drizzly conditions will remain at least for the first half of 2013 as consumers hold tight to their pocketbooks. By the summer, though, light should break through the clouds as the resolutions of critical national uncertainties encourage corporate hiring, capital investment and consumer spending.

Abysmal sales at J.C. Penney haven’t deterred the company from pursuing a series of unique cause marketing activities around a potential new holiday tradition focused on giving back.

Beijing -- Starbucks Coffee Co. advanced its growth plans in China with the opening of its 100th store in Beijing. The company also announced the launch of Starbucks China University, its talent development program.

Starbucks has announced that China will be its second largest market by 2014 and will have 1,500 stores by 2015 across more than 70 cities. It currently operates 700 locations throughout Mainland China.”

ARLINGTON, Va. — Retail Industry Leaders Association president Sandy Kennedy has responded to the White House report predicting the massive tax increases consumers could face if policymakers fail to avert the fiscal cliff.

The report was authored by the National Economic Council and the National Council of Economic Advisors.

Evanston, Ill. -- Many consumers who visit a store but then buy online are not driven there by price alone, but rather by a less-than-satisfactory in-store experience, according to results from the annual holiday shopping report by the Kellogg School of Management at Northwestern University.

New York -- Houston claimed the top spot for the second year in a row, followed by Seattle and San Francisco, in a ranking of the most mobile shopping savvy cities in the United States. The survey was conducted by The Interactive Advertising Bureau and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights.

ATLANTA — Coca-Cola has seen strong progress toward its goal to place 5 million women entrepreneurs across the Coca-Cola value chain by 2020 and plans to expand its initiative.

Called the 5by20 initiative, the program launched originally in four pilot countries: Brazil, India, South Africa and the Philippines. Coca-Cola plans to broaden its scope to a total of 12 countries, adding China, Costa Rica, Egypt, Haiti, Kenya, Mexico, Nigeria and Thailand. By the end of 2012, 5by20 will reach 300,000 women.