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Brooks Brothers names designer Zac Posen as women’s creative director
New York - Brooks Brothers has named designer Zac Posen as creative director for its signature women's collection and accessories. In this new role, Posen will direct the current Brooks Brothers design and merchant teams and will be responsible for the women's collection and affect a variety of areas including brand development and presentation for the women's label.
Posen's first women's collection for Brooks Brothers will debut in spring 2016 and will be available worldwide. Posen launched his eponymous collection in 2001. -
Survey: Consumers want to initiate social media interaction
Jeffersonville, Ind. - Almost three-quarters (72%) of consumers only want to socially interact with a brand when they first comment on social media channels. Findings from a new customer survey from Accent Marketing Services LLC also show that 75% of Millennials find it helpful when other customers/followers respond to a question or comment posted on a brand’s social media channel, compared to 55% of Baby Boomers.