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Sales & Marketing

  • Tune acquires MobileDevHQ

    Seattle - Attribution analytics company Tune has acquired MobileDevHQ (MDHQ), provider of a SaaS solution for mobile marketers. The MDHQ solution includes app store visibility, search rankings, and competitive intelligence.

    Combined with MobileDevHQ, Tune will provide more clarity into the impact and influence of app stores and other organic efforts on paid user acquisition and re-engagement. Existing MDHQ customers will continue to login as before, view their existing data, and otherwise continue using the current MDHQ product during the transition.

  • Oscar Mayer introduces bacon jerky

    If you’ve ever wished you could have bacon on the go, then the Oscar Mayer Institute for the Advancement of Bacon (OMIFAB) has some good news for you.

    Oscar Mayer has unveiled Bacon Jerky, available in two flavors — Bourbon Barbecue and Teriyaki Ginger — and packaged in an on-the-go bacon jerky pouch.

  • Edible Arrangements acquires FruitFlowers

    Wallingford, Conn. -- Edible Arrangements announced the acquisition of the FruitFlowers brand, including two company stores, all e-commerce operations and a portfolio of trademarks that includes Incredibly Edible Delites, FruitFlowers  and Fruitflowers.com.

  • Motorola releases pocket-sized scanner

    Schaumburg, Ill. - Motorola Solutions Inc. has introduced the new Symbol CS4070 wireless handheld Bluetooth scanner that can pair with any Bluetooth-enabled tablet, smartphone or laptop to provide enterprise-class 1D and 2D bar-code scanning. The CS4070 works with all Android, iOS and Windows tablets, laptops and smartphones.

  • P&G to focus on core brands

    In a move to streamline and simplify Procter & Gamble’s business and brand portfolio, the company will trim its brand portfolio to focus on 70 to 80 of its largest and best-performing brands, A. G. Lafley, president and CEO, told analysts on Friday during its fourth quarter conference call.

    In the next 12 to 24 months, P&G will “harvest, partner, discontinue or divest” 90 to 100 brands, whose sales have been declining 3% per year over the past three years. Profits have been declining 16%.

  • Square acquires food delivery start-up Caviar

    San Francisco -- Digital payments company Square announced that it has acquired Caviar, a start-up that specializes in food deliveries from high-end restaurants.

    “Caviar’s curated, seamless delivery experience is exactly the kind of service we want to provide to buyers and sellers,” said Square cofounder and CEO Jack Dorsey. “By making delivery such a fast, friendly, and easy process, Caviar gives time back to restaurants so they can focus on what they do best — cooking great food for their customers.”

  • ProFlowers runs social campaign, pop-up shop

    San Diego – ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August. Qualified entrants can post photos of what romance means to them via Twitter and Instagram using #LoveIsAJourney and #ProFlowersSweeps for a chance to win a Princess Cruises vacation.

    Entrants can see their photos at Loveisajourney.proflowers.com. ProFlowers will also run a Paris-themed pop-up shop in the Times Square pedestrian plaza on Broadway between 42nd and 43rd Streets on Aug. 5.

     

  • Study: Out-of-stocks affect back-to-school shopping

    San Francisco – Out-of-stocks and placement continue to be key issues for back-to-school retail efforts. According to a field study of 465 retailers across the U.S. from mobile contractor Gigwalk, 47% of the retailers visited had an issue with their back-to-school displays.

    Forty-five percent were due to the product being out of stock, followed by missing price and having the product in the wrong display. Other findings include:

    • 49% plan to spend more this back-to-school season.

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