Edible Arrangements acquires FruitFlowers

Wallingford, Conn. -- Edible Arrangements announced the acquisition of the FruitFlowers brand, including two company stores, all e-commerce operations and a portfolio of trademarks that includes Incredibly Edible Delites, FruitFlowers and Fruitflowers.com.



"We are thrilled to welcome the FruitFlowers team to the Edible Arrangements family," said Edible Arrangements' president Rob Price. "The expertise they bring perfectly complements the Edible Arrangements brand and we expect their integration into our system to be seamless, with no disruption in services."



Price said that FruitFlowers will continue to operate under the FruitFlowers brand during the integration phase and customers should notice no changes.