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Bigger is better on redesigned Walmart.com
Listening to Walmart describe enhancements to its online shopping experience — improved navigation, increased localization, simplified checkout — it sounds like the retailer is talking about its physical stores.
Whether online or in stores, the touch points the shopper experiences on their path to purchase have much in common. No surprise then that the range of enhancements Walmart said it made to its site this week are focused on the same things all retailers focus on to create a positive physical experience.
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REI names VP of communications, public affairs
Seattle -- REI named Alex Thompson as the company's new VP of communications and public affairs.
Thompson most recently served as executive VP of corporate and public affairs in the New York office of Edelman, a global communications and marketing firm.
At REI, Thompson will direct a broad portfolio that includes public relations, reputation management, corporate communications, philanthropy, community affairs and government relations. In addition, he will be actively involved with the co-op's board of directors.