Sales & Marketing

Build-A-Bear Workshop CEO Sharon John will be joining Jack in the Box’s board of directors, effective September 18.

John has more than 25 years of retail marketing, branding and executive management experience in the public and private sectors. Prior to joining Build-A-Bear Workshop in 2013, she served three years as president of the Stride Rite Children’s Group, a footwear division of Wolverine Worldwide with more than 300 stores in the U.S. and abroad.

Paducah, Ky. – Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.

Frankfurt, Germany – Germany-based airport management services provide the Fraport Group has expanded its international portfolio in the global airport market by acquiring 100% of U.S.-based AMU Holdings Inc., which owns Airmall USA Holdings Inc. Airmall markets space at the aviation hubs of Baltimore, Boston, Cleveland and Pittsburgh.

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

Lakeland, Fla. – Net earnings at Publix Super Markets slightly increased to $404.1 million in the second quarter of fiscal 2014 from $400.1 million in the year-ago period.

Net sales rose about 7% to $7.5 billion from $7 billion, aided by the shift of the Easter holiday to the second quarter of the current fiscal year from the first quarter of the previous fiscal year. Same-store sales rose 6.3%.

Target Corp. is running a Q&A with its new chairman and CEO, Brian Cornell, on its in-house, behind-the-scenes blog, A Bullseye View. The interview was conducted by the Bullseye View team.

You are the first CEO who has been hired from outside of Target. What are the benefits of coming in from the outside? What will be some of the challenges?

Seattle -- REI named Alex Thompson as the company's new VP of communications and public affairs.  

Thompson most recently served as executive VP of corporate and public affairs in the New York office of Edelman, a global communications and marketing firm.

At REI, Thompson will direct a broad portfolio that includes public relations, reputation management, corporate communications, philanthropy, community affairs and government relations. In addition, he will be actively involved with the co-op's board of directors.