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What’s the (Omni) Point-of-Sale?
By Sanford Stein, founder, Stein LLC
With the point-of-sale tucked away in one’s backpack, pocket or purse, how does the store-based retailer expect to survive in an e-everything world? And what is to become of the malls, the meccas of economic indulgence that were driven by the shop-till-you-drop dynamic we thought would last forever? We are currently in a period of just such a change wave, driven by a dramatic demographic shift, corporate downsizing, economic stagnation, and rising costs.
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Living Proof promotes CMO Grace Ray to executive chief
Living Proof has promoted Grace Ray to CEO. Ray has served as chief marketing officer since 2011, and succeeds Jill Beraud, who is heading to Tiffany & Co. as EVP of global retail operations.
The company credits Ray with being instrumental in its growth in the past several years. The company said that Ray worked with the Living Proof team to deliver a portfolio of award-winning and game-changing products, increase the brand's awareness and leverage co-owner Jennifer Aniston in powerful marketing campaigns to drive double-digit sales growth.