Sales & Marketing

Maxwell House has launched a sponsored digital content series called "Made Right Here," that showcases “made-in-America” stories as part of its efforts to rejuvenate the brand and tap into a new generation of coffee drinkers.

Produced in partnership with Coolfire Studios and Mr. Here Productions, "Made Right Here" features the people behind products manufactured all across the country, from the small sheds and workshops of artists to large gleaming factories run by assembly lines.

Fort Worth, Texas – Analyst firm Wedbush Securities is reportedly advising clients that a bankruptcy is “imminent” at RadioShack. According to Barron’s, Wedbush has lowered its target price for RadioShack to $0, citing concerns including inability to secure lender approval for 1,100 proposed store closings and general weakness in the consumer electronics sector.

Duluth, Minn. -- Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.

Barnes and Noble continues to narrow its losses. In the first quarter of fiscal 2015, the company’s comparable sales were bolstered by improving physical book industry trends, merchandising initiatives and store promotions.

Wayne, N.J. – Toys “R” Us on Tuesday announced several executive appointments. The retailer named Debbie Lentz as senior VP, chief supply chain officer, with responsibility for U.S. distribution and customs compliance, global importing and exporting, fleet operations and domestic transportation, reporting to Hank Mullany, president, Toys “R” Us, U.S.

New York -- Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks. The test comes at a time when competition in mobile e-commerce is growing. Facebook has been testing a “buy” button on its platform since July, and Apple is expected to debut a phone-based payment system on Tuesday as part of the newest version of its iPhone.

Electrolux has entered into an agreement to acquire the appliances business of General Electric, one of the leading manufacturers of kitchen and laundry products in the United States, for a cash consideration of $3.3 billion.

Dallas - Epsilon has signed a multi-year agreement with Bulldog Solutions to integrate its marketing technology with Bulldog Gameplan software. Gameplan is a SaaS-based marketing application that delivers optimized marketing plans through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.