Sales & Marketing

San Francisco - Tapcentive has launched its NFC- and BLE-connected Touchpoint devices for use with its cloud-based Mobile Engagement Platform. Tapcentive Touchpoints offer marketers visible, interactive engagement technology for driving consumer awareness and influencing in-location behavior.

The Hain Celestial Group, a leading organic and natural products company, and NBA center for the Dallas Mavericks Tyson Chandler have teamed up to digitally publish Tyson's Pro Tips, an insider's guide to improve athletic performance.

Written for young athletes, their coaches, parents and caregivers, the 21 pro tips in Tyson's Pro Tips offer nutrition, fitness and personal care advice designed to help established players and emerging stars achieve their goals in a healthy and positive way, the brand said.

By Gary Lee, CEO, InReality

Webrooming, showrooming ... I'm guilty of it all. Surprised? You shouldn't be. After all, it is all about me, the everywhere consumer, and my super power ... the power to choose. I can shop in-store, but I can also, just as easily, shop online; my only concern is that my needs and expectations are met.

Foot Locker has enlisted crowdsourced delivery service Deliv so it can offer online customers same-day delivery.

Deliv's Application Programming Interface (API) connects directly to Footlocker’s website, allowing shoppers to select same-day or next day delivery for $5.

Washington, D.C. --  August retail sales – excluding automobiles, gasoline stations and restaurants – increased 0.5% seasonally adjusted month-to-month and 2.7% unadjusted year-over-year, according to the National Retail Federation. When combined with revisions to July, August sales indicate a consistent improvement in consumer confidence and spending.

IBM and Apple announced a strategic partnership earlier this year that promises to transform enterprise mobility through a new class of business apps. The companies plan to leverage their respective strengths in technology, business intelligence and user experience to create solutions that address some of the retail industry’s most pressing challenges. To better understand what that means, Retailing Today spoke with Jill Puleri, VP and global retail industry leader for IBM Global Business Services.

New York – Foot Locker Inc. is partnering with crowdsourced delivery service Deliv to offer shoppers on its Footlocker.com website the option to have their purchases delivered same-day. Leveraging Deliv's Application Programming Interface (API), which connects directly into the Footlocker.com website, shoppers can now select same-day or next day delivery for $5.

San Francisco – EBay Inc. reportedly plans to begin running advertisements within its mobile app during fourth quarter 2014. According to Reuters, the Geico insurance company will be one of the first advertisers.