Sales & Marketing

Research Triangle Park, N.C. – ChannelAdvisor Corp., a provider of cloud-based e-commerce solutions, has launched its 2014 Autumn Release, with new features and advancements added to the company’s platform. The 2014 Autumn Release offers enhanced EBay management with QuickStart and Custom options, new support for social sites Polyvore, Wanelo and mobile search engine Yahoo Gemini, as well as expanded global capabilities through support for marketplaces such as MeinPaket, Rakuten.de and Zalando.

Copper Fit on Monday announced that retired NFL quarterback Brett Favre will serve as the company's brand ambassador. Favre made his debut as a Copper Fit brand ambassador in the commercial, “Life After Football” that began airing nationwide in September, the company stated.
 
“I live with muscle and joint soreness every day,” Favre said, reflecting on his life in the NFL while working on his farm in Mississippi. “But life after football can be just as tough. For knee and elbow support, I choose Copper Fit.”
 

San Jose, Calif. – EBay Inc. is releasing the EBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale. Designed and built from the ground up, in strategic partnership with FICO, a predictive analytics and decision management software company, the platform combines the commerce insights, demand generation delivery technologies and intellectual property of EBay Enterprise with FICO’s analytics technologies and products.

Silver Hill, N.J. - Technology company Edgagement, LLC has released a cloud-based mobile training platform that creates product knowledge forums and modules for informing sales associates. Edgagement measures and scores a selling partner's product knowledge, and delivers actionable responses based on those engagements.

Pharmavite has named Etienne Patout as its new chief marketing officer and Brett Buatti as VP operations.
 

Dallas -- Neiman Marcus Group has signed an agreement to acquire the German luxury fashion e-commerce site  Mytheresa.com and Theresa, its flagship Munich store from Christoph and Susanne Botschen and Acton Capital Partners. The transaction is expected to close later this year.

Pleasanton, Calif. -  Blackhawk Network has completed the acquisition of Dallas-based CardLab Inc., an online provider of customizable prepaid incentive and rewards cards. The deal is part of Blackhawk's strategy to extend its prepaid card solutions from physical and online retail channels into the business-to-business channels that issue incentives and rewards to consumers, customers and employees.

New York - While the majority of consumers prefer to both shop and spend their money in brick-and-mortar retail stores, more than 60% are increasing their online shopping activities, according to a survey of 1,515 consumers by digital marketing firm SmartFocus. This trend is most prevalent among women (71%) and Millennials.