Foot Locker to offer online customers same-day delivery

Foot Locker has enlisted crowdsourced delivery service Deliv so it can offer online customers same-day delivery.



Deliv's Application Programming Interface (API) connects directly to Footlocker’s website, allowing shoppers to select same-day or next day delivery for $5.



Customers will also have the option of shopping in the Foot Locker store and having their items delivered to a local destination of their choice. Foot Locker will extend its existing "buy online, pick up in store" capability to launch the service initially at five stores in the San Francisco Bay area and Los Angeles, before rolling out across its network of more than 1,300 stores in the U.S. and Canada. Deliv will eventually be rolled out across all of Foot Locker’s other brands, including Lady Foot Locker, Kids Foot Locker, Champs Sports, and Footaction brands.



Deliv works directly with its retailers and partners to add the Deliv same-day delivery option into their checkout process, whether on their website, mobile app or in their physical brick and mortar store. The direct relationship between the retailer and shopper is maintained, allowing the retailer to maintain ownership and data from each customer transaction. Deliv crowdsources its delivery personnel who are typically customer service and sales focused professionals. They receive delivery tasks via GPS-enabled smartphones. Each delivery may be rated by customers so the platform is able to prioritize the allocation of jobs to those with the highest ratings.



Managing a community of these on-demand drivers across the country, the Deliv platform incorporates smart routing and full transparency, including the ability for shoppers to watch their delivery on a map in real time from pick up to their desired destination.



"We want our customers to experience speed in everything they do, from shooting hoops to on the track,” said Mike Owens, EVP operations, Foot Locker. “Our customers don't want to wait to improve their own performance, and neither do we. That's why we've partnered with Deliv to pair our physical stores and online e-commerce sites to offer flexible, fast and affordable delivery for our customers no matter if they are shopping online or in person."