Sales & Marketing

Milford, Conn. – Subway Restaurants is partnering with Diet Coke in a new omnichannel promotion with a grand prize of meeting pop singer Taylor Swift in person. The #MeetTaylor contest, which runs Oct. 1 – Nov. 15, includes restaurant, social, online, TV and radio promotions.

Limited-edition Diet Coke cups will feature Swift’s likeness and also will carry specially-marked codes for a chance to win, daily in October, a meet and greet opportunity with Taylor Swift on her 2015 concert tour.

A week after Gordon Brothers Group — a global advisory, restructuring and investment firm specializing in the retail, consumer products, industrial and real estate sectors — tapped a new CEO, the company promoted Frank Grimaldi to national sales manager of the firm’s valuation and advisory services division.
 

San Diego -- Rubio’s Restaurants will redesign 60 of its restaurants in Southern California, with completion expected by the end of 2015. With more updates scheduled for 2016, the new and improved locations are slated to be a visual reflection of the fast-casual brand’s evolution and culinary progression.

Foothills Ranch, Calif. -- The Wet Seal named Jon Kubo as executive VP and chief digital officer, a newly created position, effective Oct. 6. Kubo will oversee e-commerce, digital marketing and the information technology organization to integrate digital consumer experiences across all business touch points.

New York -- Woolrich, the Pennsylvania-based outwear and lifestyle brand, has opened its first-ever freestanding store, in New York’s SoHo neighborhood. The move follows the recent opening of three Woolrich stores in Europe, including a store in Hamburg, Germany, and Prague.

The Wet Seal is welcoming back Jon Kubo, this time as EVP and chief digital officer, a newly created position. Kubo will oversee e-commerce, digital marketing and the information technology organization to integrate digital consumer experiences across all business touch points.

Kubo was head of e-commerce and chief information officer at Wet Seal from 2005 through 2011. The company credits him with growing its e-commerce business to its highest sales volume in history through innovative and industry-leading social and mobile customer engagement programs.

Washington, D.C. – The U.S. Postal Service (USPS) reportedly wants to expand a pilot of a grocery delivery service it has been testing with Amazon.com in the San Francisco area. According to the Wall Street Journal, the USPS has applied to run a two-year test of the service.

Simon has long been known as one of the pre-eminent players in retail real estate and shopping center management and development. But with the formation of a new venture capital division, Simon Venture Group, and partnership with Plug and Play, a global investor and technology accelerator that specializes in growing tech startups, Simon is looking to take a leading role in retail IT, as well.