Sales & Marketing

Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.
 

Goodlettsville, Tenn. - Dollar General’s new Fast Way to Save program is now available in stores and online through Nov. 15. The program utilizes Dollar General’s new DG Digital Coupon platform powered by Coupons.com and offers an additional $100 in digital coupon discounts to Dollar General customers.

In this, the eighth installment in CSA's PizzaRev series, we’re featuring a Q&A that pools the expertise of several seasoned franchise operators to highlight the pros and cons of franchising with established brands and new concepts.

Framingham, Mass. -- Staples has been named to the Dow Jones Sustainability Index for the 11th straight year.

The annual Dow Jones Sustainability Indices follows a best-in-class approach, including companies across all industries that outperform their peers in numerous sustainability metrics.

Kohl’s is taking a different approach to customer engagement with the launch of its Yes2You Rewards loyalty program nationwide. The program aims to foment customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

In addition to the robust digital content, the Sunniest Day of the Year also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

Franklin, Tenn. – Mobile POS technology is growing in popularity among retailers, particularly in the enterprise space, according to the new Mobile POS Software Market Share report from global research and advisory firm IHL.

Party City has promoted Gregg A. Melnick to president of Party City Holdings, effective immediately. Party City Holdings is the parent company of the Party City Retail Group and Amscan Inc., among other entities. Most recently, Melnick was president of the Party City Retail Group.