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Losing the price war? Change the battleground
By Chris Donnelly, managing director for retail, Accenture Strategy What do supermarkets have to gain from a price war? Judging from the battles that have been raging around the world of late, the answer is--nothing. Experience shows that they are truly a “race to the bottom”--aside from the consumer, the only possible winner is the lowest cost provider. Food retailers, however, have options for how to avoid getting drawn into a costly price war. -
True Value selects 360pi for regional price intelligence
Chicago –- True Value Company has selected 360pi to provide competitive pricing intelligence spanning 50,000 branded and unbranded products over hundreds of regional zones. This improved visibility into the competitive landscape will help True Value keep and increase its competitive edge within local markets and drive conversions and revenue.
