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Verizon: January starts strong in online shopping
New York -- Closing out the 2014 holiday shopping season, Internet retail traffic soared to new heights during the first weekend in January, according to Verizon Enterprise Solutions’ Retail Index.
The Index measures average daily traffic and peak volumes, with both variables used an index with a baseline value of 100. The Index was 130 on Friday (Jan. 2), 134 on Saturday (Jan. 3) and 137 points on Sunday (Jan 4).
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Communication Breakdown: Consistent Shopping Experience Affects In-Store Sales
By Greg Van den Heuvel, Pitney Bowes Software
Black Friday traditionally marks the first day of the holiday shopping season. During the most recent holiday season, millions of Americans have participated in the shopping frenzy, which according to CMO.com, accounts for nearly 40% of all annual sales. Black Friday weekend alone accounted for 133 million American shoppers, diving deep into discounts, hoping to land the best deal and get a head start on their holiday shopping.

