Sales & Marketing

Pataskala, Ohio – Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users.    By encouraging users to connect with the Avenue brand on Facebook and share their purchases on social media, Avenue is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%.   

 

By Judah Regenstreif

 

As federal laws become increasingly strict and technology continues to advance, the necessity for a retailer to focus on long-term sustainability is crucial for continued growth. Companies are faced with the pressure to reduce energy and manage operating costs and maintenance expenses.

 

One of the more innovative real estate tech products to emerge in recent years is Property Payments, a collaboration between MasterCard and International Bancard. CSA talked with David Iafrate, CEO, International Bancard, about the new product and what it will deliver to the industry.

Has Property Payments officially launched?

Washington, D.C. – Consumers research a purchase heavily online prior to making a purchase. According to a new study from business mentoring firm Score, almost all (97%) consumers search online for products and services.  

Brawny paper towels are known for being tough, but now the brand is standing strong with wounded service members in need of help.

Georgia-Pacific, the maker of Brawny, announced it has raised $2 million for the Wounded Warrior Project (WWP) following its third year of partnering together. WWP is a national organization dedicated to honoring and empowering wounded service members transitioning back to civilian life through unique, direct programs and services.

Redwood Shores, Calif. – Join Oracle Retail VP of strategy Andrea Morgan-Vandome on Tuesday Jan. 6 at noon ET as she shares the new developments of 14.1 combined with functionality through the acquisition of Micros. In this interactive webinar, attendees will hear first-hand how Oracle is able to delve deeper into mission-critical initiatives and offer retail-rich functionality.  

The best and the brightest college students interested in retail careers will receive $100,000 in grants from the National Retail Federation (NRF) on Jan. 11 in New York City.

The NRF Foundation will award the scholarships to 24 outstanding students as a part of its Next Generation Scholarship program.

This year students will also be awarded a travel scholarship to attend NRF’s Big Show and NRF Student Program in New York City.

Camp Hill, Penn. - Rite Aid is ringing in the New Year by offering members of its wellness+ loyalty program the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products through Jan. 24. To participate in a promotion Rite Aid is calling “Happy You Year,” members of the wellness+ loyalty program can look for the red "Buy & Earn" symbol on store shelves.