Sales & Marketing

 

By Ryan Gilchrist

Walmart, Kohl’s, Macy’s and select other retailers already rank among the nation’s leading producers of solar energy, with huge investments that are growing every year. But the industry’s strong position in renewable energy still has room for improvement — literally — with millions of unutilized roof space, prime real estate for solar panels and wind turbines.

Pataskala, Ohio – Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users.    By encouraging users to connect with the Avenue brand on Facebook and share their purchases on social media, Avenue is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%.   

 

By Judah Regenstreif

 

As federal laws become increasingly strict and technology continues to advance, the necessity for a retailer to focus on long-term sustainability is crucial for continued growth. Companies are faced with the pressure to reduce energy and manage operating costs and maintenance expenses.

Former top Sears executive Mark Cohen is at it again with harsh words recently about Sears holiday performance and long term viability.

Cohen, former chairman and CEO of Sears Canada turned teacher at Columbia’s business school, appeared on CNBC to share his views on a holiday season with top line growth that appears to have exceeded earlier forecasts.

“Sears again is going to be an enormous loser,” Cohen said.

 

One of the more innovative real estate tech products to emerge in recent years is Property Payments, a collaboration between MasterCard and International Bancard. CSA talked with David Iafrate, CEO, International Bancard, about the new product and what it will deliver to the industry.

Has Property Payments officially launched?

The nation’s newest mall in Sarasota, Fla., introduced shoppers to a new app with interesting navigation and personalization capabilities. Now the trick is driving downloads and usage.

Washington, D.C. – Consumers research a purchase heavily online prior to making a purchase. According to a new study from business mentoring firm Score, almost all (97%) consumers search online for products and services.  

It remains to be seen how Big Lots performed this holiday season, but the closeout retailer’s catchy and original television advertising drew accolades from industry experts.

In a recent piece in Ad Age, Big Lot’s holiday campaign “Nailed It” was singled out by writer Ken Wheaton as the top campaign of the season.