Sales & Marketing

Selling toilet paper is a tricky proposition, but a clever campaign from Procter & Gamble looks to drive sales by leveraging the popularity of firefighters to engage with consumers via social media.

The Charmin Relief Project encourages consumers to nominate their local firehouses online or via social media for the chance to receive a year’s supply of toilet paper. Since firehouses serve as a home-away-from-home for many firefighters, Charmin wants to make sure these heroes are fully stocked with one of the most basic comforts of home: toilet paper.

San Francisco -- The digital sizing station Me-Ality that made headlines for creating a denim size-matching solution inside Bloomingdale’s stores has now launched a new online retail shopping experience that allows shoppers to personalize their favorite brands to their own body shapes.

Cincinnati -- Macy’s on Tuesday unveiled a series of senior executive appointments the retailer says will support its new focus on omnichannel advances and overall innovation. Macy’s announced on Jan. 8 it would restructure its omnichannel capabilities and align the organization toward growth via merchandising, merchandise planning, marketing and technology.

Effective Jan. 31, the following changes were made to staffing and priorities:

Irvine, Calif. – Custom window covering retailer 3 Day Blinds is taking customization to a new level. The company has selected the engagement marketing platform from Marketo Inc. to create and deliver personalized content to new and existing customers, drive revenue increases and streamline marketing activities.

What do you get when you cross a Disney princess and a mall goth? Hot Topic has found the answer with its new collection inspired by an upcoming Disney live action film.

Hot Topic’s new "Cinderella" collection will be available Feb. 24 exclusively at Hot Topic stores and on hottopic.com, with a pre-sale going on now at hottopic.com.

Woonsocket, R.I. - CVS/pharmacy today is transforming its mobile app with new features and an improved look and feel. With the goal of enhancing the customer experience, the CVS/pharmacy mobile app updates include:

• A home screen that is more personalized and user-friendly.

• An updated toolbar that makes features more readily accessible.

Citing the cost and complexity associated the rollout of the Affordable Care Act, National Retail Federation affirmed its opposition to the health care law in a sharply worded letter to top elected officials.

Framingham, Mass. – The office supply retail vertical may be in for more consolidation. According to the Wall Street Journal, Staples Inc. and Office Depot Inc. are in the “advanced stages” of negotiations to combine the two biggest U.S. office supply chains.