Sales & Marketing

Target may not have been very successful in Canada, but the retailer has an altogether different strategy for the United States, where it will open 15 stores in 2015.

Target says it plans to open more small store formats than suburban big box stores this year.

The Minneapolis-based retailer will bring its smallest store, TargetExpress, which at 20,000 square feet is about a sixth of the size of its traditional big box stores, to two more metropolitan areas this year with one store slated for Chicago and two for the Washington, D.C., area.

CSA Editor Marianne Wilson interviews Karen Garrette, Global Retail Industry Director at Microsoft Dynamics.

Mississauga, Canada - Staples Advantage Canada, the business-to-business division of Staples, is running its third annual "Messiest Office Contest," with a chance to win an office makeover. Participants can submit pictures of their organizationally challenged work environments through the Staples Advantage Canada website or Staples Advantage Canada Facebook page.  

Stanley Black & Decker and Newell Rubbermaid reported modest but steady growth in the fourth quarter, results that position both companies on solid ground going forward.

At Stanley Black and Decker, net sales for the fourth quarter came in at $2.98 billion, up from $2.88 billion in the fourth quarter of 2013. This was mainly due to increases in volume and price, but partially offset by currency. In terms of net income, the company pulled in $145.8 million, up considerably from last year's $56.1 million.

Carle Place, N.Y. – The September 2014 closing of its acquisition of the Harry & David brand helped produce extremely strong performance during the second quarter of fiscal 2015 at 1-800-Flowers.com Inc. The retailer reported net income of $45.54 million, more than double the $17.99 million reported in the same quarter a year earlier.

Dodgeville, Wis. - Lands’ End Inc. has named fashion executive Federica Marchionni as CEO. Marchionni comes to Lands’ End from her role as president of Dolce&Gabbana USA Inc. She will succeed Edgar Huber, who is resigning from the company.

Marchionni has served as president at Lands’ End since 2011, overseeing the opening of several key stores, including the Fifth Avenue flagship store in New York City as well as stores in other markets including Toronto, Chicago, Aspen and Boston.  

Wegmans is looking to bolster its reputation as one of the nation’s best food retailers with a promotion that will see the retail sell massive quantities of shrimp.

By Owen Shapiro

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

While you are preparing to take maximum advantage of all the glorious opportunities Big Data offers, keep in mind that the devil in Big Data could be in these overlooked details: