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UPLIFTING CENTRAL NEW JERSEY
The Shoppes at Middletown brings specialty retail and dining to affluent eastern Monmouth County
A unique new shopping center is being designed to bring boutique and specialty retail and dining options to eastern Monmouth County in Central New Jersey. The Shoppes at Middletown, at 380,000 sq. ft., will emerge as a premier town center development when it opens in 2017. The project will be developed on 50 acres of the overall 120-acre project, and will feature 2,200 ft. -
BEACONS AT YOUR COMMAND
GameStop uses beacons to put customers in charge of store promotions
Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.
“In the store, we have multiple pieces of signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center.

