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Report: Etsy learns from Big Data for improved offers
Brooklyn, N.Y. – Etsy Inc. reportedly employs Big Data and artificial intelligence systems to better target individual customers with personalized offers. According to the New York Times, Etsy uses tools including an open source machine learning framework called Conjecture, as well as an open source Apache solution called Kafka and in-house Hadoop, to monitor real-time data for fast processing and storage.
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PetSmart launches cat selfie campaign
PetSmart is enlisting the help of a cat-loving celebrity to launch a new kind of social media campaign.
The retailer has teamed up with actress Mayim Bialik to celebrate cat ownership and encourage cat adoption. Mayim, a longtime cat lover who is very passionate about adoption, has an adopted cat named Frances, a once feral cat that was deserving of a forever home.

