Sales & Marketing

Washington, D.C. -- Father’s Day may not be the most lucrative consumer holiday of the year for retailers. However, according to the new National Retail Federation (NRF) 2015 Father’s Day Spending Survey, spending on Father’s Day is expected to reach $12.7 billion. The survey, conducted by Prosper Insights & Analytics, indicates the average person will spend $115.57 on gifts, nearly even with $113.80 in 2014.

PetSmart is enlisting the help of a cat-loving celebrity to launch a new kind of social media campaign.

The retailer has teamed up with actress Mayim Bialik to celebrate cat ownership and encourage cat adoption. Mayim, a longtime cat lover who is very passionate about adoption, has an adopted cat named Frances, a once feral cat that was deserving of a forever home. 

Framingham, Mass. -- X Team International, an international alliance of retail real estate advisors with expertise in more than 45 major markets throughout the U.S. and Canada, announced that partner, Strategic Retail Advisors (SRA), a retail real estate consulting and brokerage firm focused on tenant representation throughout the Northeast, has successfully negotiated a lease on behalf of accessories retailer Charming Charlie.
   

The first of Macy’s new off price Backstage stores aren’t due to open until this fall, but already the retailer is adding more locations for an off price format heralded as a key growth initiative.

The nation’s largest department store retailer created a stir earlier this year when it disclosed plans to open its first four Backstage stores in the greater New York area. The two additional locations are also in close proximity to New York. The stores are about 30,000-sq.-ft. and are staffed by 30 to 45 employees.

Torrance, Calif. -- Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, and Universal Parks & Resorts have announced their partnership to develop Hello Kitty interactive retail experience shops scheduled to open later this year at Universal Orlando Resort and in the future at Universal Studios Hollywood.

My latest retail IT-related travels took me to the Retail Experience Center at Microsoft headquarters (in Redmond, Washington), where I toured a simulated shopping mall environment that demonstrated a variety of innovative ways the company is using technology to enhance customer engagement for retailers.  Here are the three most interesting solutions from that visit:

A Beacon for Coffee Drinkers

Brooklyn, N.Y. – Etsy Inc. reportedly employs Big Data and artificial intelligence systems to better target individual customers with personalized offers. According to the New York Times, Etsy uses tools including an open source machine learning framework called Conjecture, as well as an open source Apache solution called Kafka and in-house Hadoop, to monitor real-time data for fast processing and storage.

Cupertino, Calif. – Apple Inc. is enacting a number of significant enhancements to its Apple Pay mobile payment app, including adding support for rewards programs and store-issued credit and debit cards. During a June 8 keynote address at Apple’s Worldwide Developers Conference (WWDC), Jennifer Bailey, VP of Apple Pay, said that retailers, including Dunkin' Donuts, Walgreens, Wegmans, and Kohl's, will support the new reward card functionality.