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Plug and Play’s CEO Corner: Will Summerlin, Pinn
Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newsletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on Will Summerlin of Pinn.
What does your company do?
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Study: Product recommendations combat dropping conversions, cart adds
Philadelphia — Except for a momentary spike during the 2014 holiday season, conversion and add-to-cart rates have been dropping steadily year-over-year. However, according to the global Ecommerce Quarterly report from Monetate, personalized, relevant product recommendations help brands avoid this issue.

