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Will Amazon buy start-up rival even before it takes off?
Seattle – Amazon.com may be preparing a pre-emptive strike against a rival e-commerce platform before it even officially takes off.
According to CNBC, Piper Jaffray Internet analyst Gene Munster says Amazon s considering a purchase of Jet.com, a subscription-based e-commerce site that is currently in beta and set to officially launch next week.
Munster said that Jet.com does a good job in gamifying the online shopping process and in selling fast-moving consumer goods, two things Amazon has not historically done well.

