Sales & Marketing

It’s a commonly held belief among retailers that their most valuable customer is the one that is a brand advocate, has the loyalty card, and makes purchases on a regular basis. But there is a problem with that assumption.

While the patterns of behavior from your most loyal customer can show you what is working, they can’t tell you anything about what isn’t working -- or how to fix it. In truth, a retailer’s most valuable customer is the one that comes into your store, browses, but then leaves before buying.

Kohl’s is looking to get a leg up on the competition this holiday season with an early lineup of the hottest toys this December.

The retailer’s top toys for the holiday season include an exclusive assortment from Star Wars and trusted national brands, including Barbie, Fisher-Price and Melissa & Doug.

Recently an investment banking colleague from HT Capital Advisors mentioned to me that Bombfell, an online men’s clothing subscription service, received $1 million in venture capital funding. Under the business model, an online personal stylist personally selects each member’s items and sends them to the shopper, with free shipping. The shopper only pays for what he keeps (he has 10 days to decide) and then returns the rest, also with no shipping charge. On the heels of that chat, I read about MM.LaFleur, a similar model for women.  

Philadelphia – Five Below is opening its largest location to date, in its home city of Philadelphia.
 
The extreme-value retailer, which targets tweens and teens with goods priced at $5 or less, will open a two-story, 13,000-sq.-ft. store next to its headquarters on Thursday, Sept. 10.

A tightening job market may add a new wrinkle to retailers' holiday hiring plans, according to a new report from CNBC.

As online sales growth continues to outpace that at physical stores, experts say retailers are already having trouble filling positions in the heart of their digital operations: their warehouses.

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Long Island City, N.Y. -- Steve Madden has made two key executive promotions.

The company announced that Amelia Newton Varela has been named to the newly created position of president, and Karla Frieders has been appointed to the newly created position of chief merchandising officer.

Varela has more than 17 years of experience with Steve Madden in various roles, most recently as executive VP of wholesale.

On the heels of the most successful Jurassic Park movie ever, Gymboree is looking to leverage the popularity of dinosaurs with a new collection inspired by a new dinosaur-themed series on Netflix.

San Jose, Calif. – The nation’s largest online marketplace is celebrating its 20th anniversary, and it’s marking the occasion with a special shopping event — and a traveling Airstream trailer.