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Survey: Consumers of all ages favor same device
When it comes to a primary device, consumers of all ages make the same choice by a clear margin.
According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.
Tablets show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)
