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Sales & Marketing

  • Baby's First Christmas is omnichannel at Babies 'R' Us

    Babies “R” Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”

  • Walgreens’ Q4 profit beats Street; yearly sales top $103 billion

    Fresh on the heels of its announced $17.2 billion acquisition of Rite Aid, Walgreens Boots Alliance reported fourth-quarter net earnings of $26 million Wednesday — compared to a $221 million loss during the same period last year — and finished significantly ahead of analyst expectations. Net sales climbed almost 50% to $28.5 billion during the quarter, which ended August 31.

  • Creating a connected food movement for retailers and shoppers

    The Internet of Everything (IoE) has moved from vision to reality in retail and food industries, creating a “Connected Food” movement that is transforming everything from the way consumers shop, to how products are sold and how retailers can run their businesses.

  • Online card fraud poses major problem

    It appears fraudsters are shifting their tactics online even in advance of the migration of in-store POS to EMV compliance.

    The U.S. Retail Fraud Survey 2015 has reported a substantial increase in online credit card fraud. Published by Retail Knowledge and sponsored by cash handling technology provider Volumatic, the survey shows the biggest area of online loss remains, overwhelmingly, from the fraudulent use of credit cards (66%).

  • Study: Retailers have a way to go to earn consumer trust

    When it comes to respecting their privacy, consumers are less than satisfied with the retailers they shop.

    According to analysis of social sentiment of more than 220,000 consumers by Capgemini Group, “Privacy Please: Why Retailers Need to Rethink Personalization,” 93% of all consumer sentiment on retail privacy was negative

  • Poler Outdoor Stuff activates Instagram indoors

    Consumers who live active lifestyles often document their adventures on Instagram.

    Poler Outdoor Stuff, a Portland, Oregon-based specialty outdoor retailer that operates an e-commerce site, as well as a flagship store, has been using Instagram for online promotions since launching four years ago. More recently, Poler has also been leveraging the promotional power of Instagram in its store.

  • Store pickup is in, Black Friday is out this holiday season

    A new holiday shopping survey reveals major disruptions in holiday shopping traditions, largely due to digital engagement.

    Deloitte’s 30th annual holiday survey of consumer spending intentions and trends finds that some shopping traditions are losing their luster.

    Key findings from the survey of more than 4,000 U.S. consumers include:

  • Is Coach back in vogue?

    Coach says increased demand for its merchandise and fewer discounts led the luxury goods maker and retailer to report increased profit in the first quarter despite a steep 9.5% drop in same-store sales.

    The company said that for the first quarter ended Sept. 26, earnings were 41 cents a share (analysts expected 40 cents). Net income fell 19% to $96.4 million. Sales dropped 0.8% to $1.03 billion in the quarter, missing analysts’ $1.04 billion projection.

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