Sales & Marketing

Photo: Courtesy of Kmart/Wendy Williams poses during recent a Wendy Williams Show taping at Kmart where the retailer announced the Bluelight Specials are back.

Kmart is hoping that bringing back a 50-year-old marketing strategy will ignite a new sales push online and in stores.

It’s not your imagination – a lot of new players are entering the mobile payment market.

The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.

For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

Chicago – General Growth Properties announced the return of Adventure to Santa, A DreamWorks DreamPlace 2,000-sq.-ft. interactive cottage, to five locations in its portfolio: Fashion Show – Las Vegas; North Point Mall – Alpharetta, Georgia; The Parks Mall at Arlington – Arlington, Texas; Oakbrook Center – Oak Brook, Illinois; and Southwest Plaza – Littleton, Colorado.

Ulta Beauty is not only “Ultra-beautiful,”  according to television personality Ellen DeGeneres, it’s also “Ultra-generous.”

Capping off a partnership during the month of October with DeGeneres to raise awareness and funds for breast cancer research, Ulta CEO Mary Dillon appeared on the popular talk show and presented the host with a $2 million check made out to the Breast Cancer Reseach Foundation.

Thanks to modern technology and digital tools, the opportunities to interact with and buy from a brand today are ubiquitous. Customers want to shop anytime, anywhere. Omnichannel rules, and smart retailers are getting on board.

Mobile payment keeps getting more popular, at least on the provider side.

According to Re/Code, Amazon.com is launching a mobile “Pay with Amazon” button that will let consumers automatically use their Amazon payment information to make purchases on other retailer’s e-commerce apps. While not exactly a mobile wallet app, the Pay With Amazon button is definitely an attempt to obtain a piece of the mobile payment market which Apple, Samsung, Google, and several other entities are trying to take an early lead in.

Rhone, a maker of high-quality activewear, has made its first foray into the physical space with the launch of a holiday pop-up in New York City's SoHo neighborhood. And while the SoHo shop will only be open through January 15, 2016, it could be a harbinger of things to come.