Sales & Marketing

Early indicators point to retailers having an historically strong Cyber Monday.

According to the Adobe Digital Index, as of 10 a.m. ET on Monday, Nov. 30, Cyber Monday online sales had already reached $490 million. Considering Cyber Monday online sales in 2014 reached a total of around $2 billion, and early Cyber Monday sales were tracking ahead of the prior year by 14%, this is a very possible start to a record-breaking day.

When retailers execute their IT and CRM strategies properly, the holiday shopping season is a joyous time of profits and customer engagement. But why let all the festivities end on Dec. 25?

By properly leveraging solutions and strategies, retailers can extend the season of consumer goodwill (and spending) right into the New Year. As “Cyber Week” fades into memory, let’s focus on the week (or weeks) after the end of the traditional holiday season. Here are three suggestions to keep that holiday spirit alive a little longer this year.

Thanksgiving may be over, but it is worth watching a video of how Meijer made a difference in the lives of hundreds of customers and employees ahead of the holiday and in the process earned itself immeasurable goodwill.

Online spending this holiday season is shaping up to be downright joyful for retailers.

According to comScore, total online retail spending for the November–December period will reach $70.1 billion, representing a 14% gain from $61.3 billion a year earlier. Total desktop spending is expected to reach $58.3 billion, up 9% from $53.3 million.

Retailers looking to maximize online revenues should utilize one specific digital promotional solution to create a sense of pleasure.

Just in time for Black Friday, Structube, a leading Canadian retailer of modern furniture, has launched its e-commerce site in the United States.

In addition to its online platform, Structube, which operates 47 stores in Canada, plans to open stores across the United States, starting in 2016.

Structube specializes in contemporary style furniture, and offers “high style/low priced” pre-assembled and easy-to-assemble products. The company says it caters to young professionals, condo dwellers and small businesses.

Guest appearances by Republican presidential candidate Dr. Ben Carson at Books-A-Million stores gave the retailer a modest sales lift in the third quarter.

The company said its sales increased 0.4% to $101.6 million and same store sales increased 1.6%, thanks in part to appearances by Republication presidential contender Dr. Ben Carson. However, signs of life on the top line did not translate to bottom line improvement as Books-A-Million reported a loss of $7.1 million, or 50 cents a share, that was in line with a loss from the prior year.

The Feil Organization announced Maison Kayser will bring its artisanal breads and baked goods to Union Square, signing a 15-year lease at the historic 841 Broadway for its eighth location in Manhattan, New York.

The bakery will occupy 3,000 sq. ft. on the ground and mezzanine floors of the 108,000 sq. ft., eight-level Romanesque building, completing its retail portion.